Is this as good as it gets?

The ASB is clearly feeling insecure and short on value as it takes a crack at the government sponsored Kiwibank. This is so pathetic and says a lot about the state of business in this country right now if not the state our banks.
Why would a bank spend this sort of money telling us it is more Kiwi than its competition? We are talking serious dough for bill boards this big (as much as $8,000 a month for some sites and that excludes production and creative; or should I say the lack of it). This bill board goes beyond stupidity, it is insane. I couldn't care if they were French, as long as they offered me banking and financial services that showed they really cared about me. But no they would rather scrap with the other banks for bragging rights than offer better products and services.
I mean it's not as though banks have got it right, there is plenty to improve on!

At the end of this recession (and that is at least a year away in New Zealand), when many of our businesses are exhauseted and on the brink of financial ruin, when our unemployment has soared to new heights, I will be interested to hear from our banks; how they helped build and support our economy through the tough times. I can just hear the spokesman for ASB:
"Oh well we told everyone we were more Kiwi than anyone else, does that count?"

Well thanks for nothing